Friday, July 30, 2010

HTC Droid Incredible Teardown Cost = $163.35

The Droid Incredible from HTC Corp. carries a bill of materials (BOM) of $163.35, based on a dissection conducted by the iSuppli Corp. Teardown Analysis Service (see the figure).

In fact, the research company noted that the smart phone is very similar to the HTC Nexus One in terms of costs and features. The main difference is the Incredible's support for the CDMA air standard used by Verizon in the United States.

Both phones use an advanced active-matrix organic light-emitting diode (AMOLED) display. They also share a common electronic design based on Qualcomm's 1-GHz Snapdragon baseband processor. And, they integrate a class-leading density of 4 Gbits of mobile double-data-rate (DDR) DRAM to support the processor. The Nexus One's BOM is just a little higher at $174.15, based on iSuppli's January pricing estimate.

Beyond the use of CDMA in the Incredible, only a few other differences distinguish the devices. For example, the Incredible employs HTC's Sense user interface (UI) overlay, while the Nexus uses the generic Android UI. Add the Incredible's $8.90 manufacturing cost, its combined BOM and production expense totals $172.25.

The most expensive section of the Incredible is the baseband/applications processor, which costs $31.40 and accounts for 19.2% of the phone's total BOM. Qualcomm'

s baseband IC, which includes the Snapdragon processor, dominates this section. The display and touchscreen second comes in second at $31.20 or 19.1% of the BOM. Samsung Mobile Display supplies the AMOLED display portion of this subsystem.

The memory section ranks third at $29.80 and 18.2%. In the unit that iSuppli dissected, the section comprised NAND flash memory and mobile DDR DRAM from Samsung Electronics as well as more from Hynix Semiconductor. Yet iSuppli believes that HTC is likely using additional sources of supply for these commodity memory parts.

At $8.45 or 5.2%, the Bluetooth/wireless local-area networking (WLAN) section features a Broadcom chip that combines Bluetooth, FM, and WLAN support. The power-management section, at $7.25 and 4.4%, includes semiconductors from Qualcomm and Texas Instruments.

At $5.55 and 3.4%, the user interface functions feature an Atmel touchscreen controller, an Asahi Kasei Microdevices electronic compass, and a Bosch Sensortec GMBH accelerometer. With $5 and 3.1%, the RF transceiver section centers on a single-chip RF device from Qualcomm. The power amplifier section, at $2.60 and 1.6%, features two transmit modules from Avago Technologies and TriQuint Semiconductor.



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