Recently, British Airways advertised and discussed its downloadable, paperless boarding passes in an internal staff magazine called LHR News.
There was something odd though: The sample boarding pass pictured in the magazine is issued to Mr. Osama Bin Laden.
The airline said that it's looking into how this "mistake" occurred.
The photo accompanies an article about a new mobile phone boarding system, which allows smartphone users to print out their boarding passes when they're away from their desks.
The photo shows an iPhone displaying an image of the mocked-up boarding pass bearing the name of the passenger: "Bin Laden/Osama".
It also shows the passenger as having a Northwest Airlines frequent-flyer number, a seat in first class and a departure date of October 26, 2010.
Bin Laden is on the FBI's 10 most wanted list and the US government has offered a reward of $US $50 million for information leading to his capture.
"A mistake has been made in this internal publication and we are working to find out how this occurred," British Airways said in a response issued through its Twitter channel.Guess that means Mr. Bin Laden is not flying first class on October 26 after all.