If this were any other company, it would be considered a complete train wreck.
Consumers would be up-in-arms, demanding refunds, storming out of stores and swearing to not come back until these companies can get their acts together.
But this is Apple. That means that the truly faithful will 1) keep trying, no matter the obstacles thrown at them, and, 2) forgive the shortcomings the moment they get a confirmation saying the order was successful.
And the beauty of it is that this can pretty much happen without the PR team in Cupertino even having to think for a minute about “spin control.”
Seriously, at some point on June 16, some customers were reporting unauthorized access to other customers’ accounts. Customers were also reporting that their orders had gone through - and then were being canceled. Customers were reporting multiple charges to their credit cards.
But today, no one is talking about that. The only headline that matters today is: “Apple pre-sells 600,000 iPhones; Far exceeds expectations.”
Those who were persistent are suddenly among the elite group of consumers who will be first to get the iPhone 4 when it ships later this month.
Oh, wait, that ship date was changed to July 14 - no explanation given.
Oh, and the white iPhone you wanted? Yeah, that’s unavailable right now.
But, of course, none of this really matters, right?
http://www.zdnet.com/blog/btl/why-are-apple-at-t-untouchables-on-iphone-pre-order-fiasco/35913?tag=nl.e539
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