Wednesday, June 3, 2009

Leave Well Enough Alone Department

Microsoft wants a new term for 'netbooks,'

Microsoft now wants to change the name of these low-cost slabs of white plastic riding Intel's Atom processor. Oh joy.

Apparently unhappy with the 5 choices of netbook, smartbook, MIDI, thin-and-light, and ultra-portable, Microsoft's preference is, are you ready, "low cost small notebook PC."

Man, that flows like a sonnet.

The new name proposed by Steven Guggenheimer, general manager of Microsoft's Application Platform & Development Marketing Division, is meant to reflect netbooks that do more than Internet browsing.

Hidden agenda: What Steve-o doesn't say is that by creating a new product division above netbooks, Microsoft can require beefier versions of its Windows OS installed for higher profits on higher margins -- especially now that they've dropped the three application limit from its entry-level Windows 7 Starter Edition.

Hey Microsoft, if it's all the same to you, we're just fine with the term netbook thankyouverymuch.

Given the near-universal positive press heaped on Windows 7 thus far, you'll be raking in the cash starting October 22nd, no need to shake us down, ok?

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